Guerrilla Mind Hacking

Thought Bubble Street Art Predicts People's Ponderings

Do you ever wonder what people passing you by on the street are thinking?

Clearly street artists Katie Sokoler and Matt Adams do, given this recent project which saw them add some quirky ‘thought bubbles’ to the streets of Brooklyn, and then wait for the ideal moment to snap photos of people walking under them.

I’m betting that the elderly gentleman probably wasn’t thinking about bikini babes, but then again, you never know.

What would most likely be in your thought bubble if you were snapped during a sidewalk stroll?

Thought Bubble Street Art
Creating street art that captures people's thoughts and emotions through thought bubbles painted on city walls and sidewalks.
Public Space Photography
Taking advantage of artistic installations in public areas to capture candid photos of people's reactions.
Psychology-inspired Street Art
Creating art pieces that are inspired by human behavior, and that make the public reflect on their thoughts and feelings.

Where This Applies

Art and Design
Opportunities for artists and designers to create street art installations that embody people's everyday experiences.
Marketing and Advertising
Brands can create powerful campaigns that target emotional triggers and capture people's attention by using thought bubble street art installations.
Technology and Social Media
Opportunities for tech firms to create apps that use public space photography to generate new insights on people's preferences and behavior patterns.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 64%
Freshness 8%