Down under, they've found an innovative way to raise awareness for skin cancer, as melanoma is quite a frequent cancer in countries as sunny as Australia. The special newspaper ads featured a 3D image of a mole. When the readers ran their fingers over the moles, they felt rough and raised in texture, just like a potentially malignant mole.
Implications - The advertising agency who created this awareness campaign is called The Campaign Palace located in Melbourne, Australia. It is important for people to know how to check for cancer and placing an ad in the daily paper is a good way to grasp people's attention. Another of their ads reads "is one of your spots changing color?" These types of interactive ads get people thinking and learning at the same time.
Newspapers With Moles
More Stats +/-
Luxury Crossover Vehicles
Anonymous Profile Dating Apps
Top 100 Drinking Ideas in July
Top 100 Mobile Innovations in July
Disney-Themed Cosmetic Lines
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.