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133 Guerrilla Innovations

From Sudden Social Campaigns to Pop-Up Fashion Shops

— July 18, 2009 — Social Good
This collection of all-things-guerrilla explores the different ways and methods that guerrilla action has influenced our lives.

Although they have mainly to do with marketing campaigns and advertisements, the cluster ranges from guerrilla awareness to giant guerrilla sing-a-longs.

Check out the guerrilla cluster below!

Implications - Though the use of guerrilla art is not necessarily new, this technique is only now booming in the advertising industry as the strategy of choice when attempting to reach a younger demographic. This is because guerrilla advertising does not seem like advertising, which today's brand skeptical consumer appreciates. Guerrilla advertising also costs much less than more traditional media, making for the ideal space for campaigns targeting youth.
6.9
Score
Popularity
Activity
Freshness
133
Giving $100 Bills To Strangers
Giving $100 Bills To Strangers
Guerrilla Secret Santas Give Out Cash in 3 States
<
132
Guerrilla Album Launches
Guerrilla Album Launches
Guns & Roses Hype ‘Chinese Democracy' by Bicycle
<
131
Post-Its Against Violence
Post-Its Against Violence
Hand-Written Guerrilla Street Campaign for Peace in Denmark
<
130
Guerrilla Magazine Placement
Guerrilla Magazine Placement
'I Left This Here For You to Read'
<
129
Newspapers With Moles
Newspapers With Moles
Guerrilla Skin Cancer Ads
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128
The "Twitter Effect"
The "Twitter Effect"
Movie Studios Contend With Instant Guerrilla Film Reviews
<
127
Guerrilla Drive Ins
Guerrilla Drive Ins
Creating Rebel Outdoor Movie Theaters
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126
Guerrilla Wish-Gathering
Guerrilla Wish-Gathering
'Fifty People One Question'
<
125
Accidental Guerrilla TV  Ads
Accidental Guerrilla TV Ads
Clean Drinking Water by Music is Life
<
124
Vending Machine Votes
Vending Machine Votes
Guerrilla Obama Support
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123
Untraditional Ad Awards
Untraditional Ad Awards
The Croquette Awards Celebrate Guerrilla Advertising
<
122
Guerrilla Social Bonding
Guerrilla Social Bonding
IGotAnEnvelope Encourages You To Send and Receive Strangers' Letters
<
121
Guerrilla Director's Chairs
Guerrilla Director's Chairs
Puma Marseille Ads
<
120
Fake Posters As Drug Ads
Fake Posters As Drug Ads
Zyrtec NYC Guerrilla Campaign
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119
Guerrilla Elevator Ads
Guerrilla Elevator Ads
Plea for Action in Guantanamo Bay
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118
Guerrilla Art Gifts
Guerrilla Art Gifts
Aisha Ronniger Exposes Her Art Via Paperboy-Style Giveaways
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117
Global Guerrilla Tree Decorating
Global Guerrilla Tree Decorating
The Tag Tree Project
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116
Geeky Guerrilla Sculptures
Geeky Guerrilla Sculptures
The QWERTY Keyboard Monument
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115
Green Guerrilla Ads
Green Guerrilla Ads
Nothing Left To Weep For Campaign
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114
Guerrilla Caped Crime Fighters
Guerrilla Caped Crime Fighters
The Cincinnati Superhero is Taking Care of Criminals
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113
Giant Guerrilla Sing-A-Longs
Giant Guerrilla Sing-A-Longs
Thousands Will Recreate Ferris Bueller's Day Off
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112
Guerrilla Election Campaigns
Guerrilla Election Campaigns
Trash Cans Marked "DC Ballot Box"
<
111
Cost-Effective Charities
Cost-Effective Charities
Salvation Army Uses Zero-Budget Guerrilla Campaign to Make Powerful Point
<
110
Starving Children in Grocery Bags
Starving Children in Grocery Bags
Die Arche Guerrilla Campaign
<
109
Guerrilla Musical Theater 2
Guerrilla Musical Theater 2
Flash Mob for Lastminute.com
<
108
Ceremonial Guerrilla Dance
Ceremonial Guerrilla Dance
Flash Mob Michael Jackson Tributes in Stockholm, Sweden
<
107
Branded Cockroaches Infest NYC
Branded Cockroaches Infest NYC
Zoo York Guerrilla Campaign
<
106
Guerrilla Album Campaigns
Guerrilla Album Campaigns
UltraSuperNew's ‘The Last Shadow Puppets' Promo
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105
Voluntary Harvesting
Voluntary Harvesting
Guerrilla Initiatve Puts Unwanted, Unpicked Fruit to Use
<
104
Interactive Crime Scenes
Interactive Crime Scenes
Guerrilla Ad in German Bar
<
103
Guerrilla Wakeboarding in Venice
Guerrilla Wakeboarding in Venice
San Marco Square Surfing
<
102
Graffiti Wall Awards
Graffiti Wall Awards
Guerrilla PR for Bamboo
<
101
Green Guerrilla Bathroom Campaigns
Green Guerrilla Bathroom Campaigns
"These Come from Trees" Stickers
<
100
Guerrilla Shoe Repair Ads
Guerrilla Shoe Repair Ads
Modern Shoe Hospital Bandage Campaign
<
99
Guerrilla Foot Mirrors
Guerrilla Foot Mirrors
Check Out Your Shoes On The Go
<
98
PickPocket Guerrilla
PickPocket Guerrilla
Fake Hands Placed In Bags by Brussels Airlines
<
97
Guerrilla Art Fire Shows
Guerrilla Art Fire Shows
Peacock's Hot Mutate Britain Street Performance
<
96
Uplifting Guerrilla Ads
Uplifting Guerrilla Ads
Second Yellow Safety Line for Wonderbra Customers
<
95
Guerrilla Tennis Courts
Guerrilla Tennis Courts
Mischief Making In Supermarket Parking Garages
<
94
Flowering Flyer Boxes
Flowering Flyer Boxes
Posterchild Does Guerrilla Gardening To Beautify Toronto
<
93
Guerrilla Anti-Religion Campaigns
Guerrilla Anti-Religion Campaigns
UK Atheist Busvertising
<
92
Advertising on Spare Tires
Advertising on Spare Tires
Yuzu Sushi Guerrilla Ad
<
91
Guerrilla Gardeners
Guerrilla Gardeners
Seed Bombs for Green Rebels
<
90
Mirrorvertising
Mirrorvertising
Guerrilla Campaign from ACK Insurance
<
89
Monthly Periods as Presents
Monthly Periods as Presents
Guerrilla Tampax Stunt Puts Mother Nature On the Street
<
88
Guerrilla Sacred Sites
Guerrilla Sacred Sites
Lithuania's Hill of Crosses
<
87
Guerrilla Valentines Kisses
Guerrilla Valentines Kisses
Poster Bombing From Alsacherie in France Brings Back The Love
<
86
Giant Flip Flop Flower Beds
Giant Flip Flop Flower Beds
Guerrilla Havaianas Ad
<
85
Enormous Guerrilla Plant Tags
Enormous Guerrilla Plant Tags
Howies Winter Clothing Campaign to Save the Planet
<
84
Supermarket Aisles as Catwalks
Supermarket Aisles as Catwalks
The SPRMRKT Guerrilla Fashion Show
<
83
Fake Vandalism
Fake Vandalism
Vegemite Guerrilla Ads
<
82
Guerrilla Gardening
Guerrilla Gardening
'Bloom' Seed Spreading by Bicycle
<
81
Guerrilla Hanging Ads
Guerrilla Hanging Ads
Sparring Partner Gym
<
80
Guerrilla Marketing Gone Bad
Guerrilla Marketing Gone Bad
Boston Hoax Turns Into Million Dollar Mishap
<
79
Fauxval Offices
Fauxval Offices
Ikea's Guerrilla Oval Office in a Simulated White House at Union Station
<
78
Guerrilla Flash Mob Campaigns
Guerrilla Flash Mob Campaigns
Synchronized Dancing at London Liverpool Street for T-Mobile
<
77
Illuminated Graffiti
Illuminated Graffiti
New Guerrilla Street Art From Posterchild Fights City Debate
<
76
Clothes Hanger Campaigns
Clothes Hanger Campaigns
Mizbala's Guerrilla Fragrance Promo for Christina Aguilera
<
75
Guerrilla Anti-Ad Groups
Guerrilla Anti-Ad Groups
'Les Deboulonneurs' Protesters Graffiti Slogans On French Billboards
<
74
Guerrilla Photo Dropping
Guerrilla Photo Dropping
PhotoChaining.com Asks You To Leave Memory Cards For Others to Find
<
73
Economy-Inspired Guerrilla Art
Economy-Inspired Guerrilla Art
Faux Financial Memorials
<
72
Guerrilla Artrepreneurs
Guerrilla Artrepreneurs
Shepard Fairey's Radical Art
<
71
Guerrilla Movie PR Stunts
Guerrilla Movie PR Stunts
Chucky Unleashed in Times Square
<
70
Guerrilla Stabbing To Promote TV Show
Guerrilla Stabbing To Promote TV Show
Dexter Ads
<
69
Gold Guerrilla Street Art
Gold Guerrilla Street Art
The Midas Project in Barcelona
<
68
Guerrilla Bookmarks
Guerrilla Bookmarks
NamelessleTTER Features Personalized Book Markers
<
67
Trapped in Self-Service Machines
Trapped in Self-Service Machines
Jobsintown Guerrilla Campaign
<
66
Robots For The Homeless
Robots For The Homeless
Transformer Guerrilla Sleeping Spaces For the Shelterless
<
65
Escalator Legs
Escalator Legs
Venus Razor Guerrilla Ads
<
64
Guerrilla Mirror Phones
Guerrilla Mirror Phones
Rogers Video Phone Ads
<
63
Guerilla Awareness
Guerilla Awareness
Child Poverty Ads in India: Begging Child on Glass
<
62
Bloody Urinals as Advertising
Bloody Urinals as Advertising
Dexter Guerrilla Campaign
<
61
Guerrilla Trashcan Makeovers
Guerrilla Trashcan Makeovers
The Five Black Bins Project
<
60
Dolphins in the City
Dolphins in the City
WWF Guerrilla Donation Campaign
<
59
Lesbian Lipstick Smudges
Lesbian Lipstick Smudges
'The L Word' Guerrilla Ads
<
58
Guerrilla Fashion Boutique in Singapore
Guerrilla Fashion Boutique in Singapore
"Old School" Comme Des Garcons
<
57
Ceramic Spray Cans
Ceramic Spray Cans
Carrie Reichardt Blends Guerrilla Activism and Fine Art
<
56
Social Guerrilla Campaigns
Social Guerrilla Campaigns
Child Labour
<
55
Guerrilla Fairytale Campaigns
Guerrilla Fairytale Campaigns
Rapunzel for Pantene
<
54
Drowning Billboards
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
<
53
Guerrilla Fashion Exhibits
Guerrilla Fashion Exhibits
'Printed Matter' by Comme des Garcons
<
52
Guerrilla Poster Liberation
Guerrilla Poster Liberation
Razor Blade Public Art by Poster Boy
<
51
Fighting Public Space Pollution
Fighting Public Space Pollution
The Guerrilla 'Pop Down Project' Marks Unwanted Ads
<
50
Speed Unlimited Guerrilla Campaign in Buenos Aires
Speed Unlimited Guerrilla Campaign in Buenos Aires
<
49
Guerrilla Glass Art
Guerrilla Glass Art
'Bottle Banksy' Strikes England
<
48
Assvertising Recycled Tissues
Assvertising Recycled Tissues
Silk Soft's Danish Guerrilla Campaign Is Pretty Crappy
<
47
Guerrilla Craigslist Parodies
Guerrilla Craigslist Parodies
Cryptic Text Art From Craig Pop Ups Around Melbourne
<
46
Guerrilla Paper
Guerrilla Paper
Empower Yourself with Designer Graffiti
<
45
Guerrilla Benching
Guerrilla Benching
Green-Space Loving Activists Drill Down New Seats Around London
<
44
Guerrilla Rubber Duckies
Guerrilla Rubber Duckies
Famous Paintings "With Extra Ducks"
<
43
Garbage Seafood II
Garbage Seafood II
Guerrilla Campaign Packages Garbage as Seafood
<
42
Fast Food Financial Bailouts
Fast Food Financial Bailouts
Burger King's Guerrilla Wallet Campaign
<
41
Europe Trailer Ads
Europe Trailer Ads
Freitag Guerrilla Campaign
<
40
Interactive Guerrilla Campaigns
Interactive Guerrilla Campaigns
WWF Shows Where Your Coin Goes With Animal Drawings
<
39
Guerrilla Tourism Ads
Guerrilla Tourism Ads
Time to Thaw: South Carolina Tourism
<
38
Guerrilla Fashion Shop
Guerrilla Fashion Shop
Comme Des Garcons in Poland
<
37
Hands-On Guerrilla Ads
Hands-On Guerrilla Ads
Clever Supportive Ad Placement
<
36
Hamburger Beds
Hamburger Beds
Funky Food Furniture, Or Beefed-Up Guerrilla Marketing?
<
35
Scandalous Guerrilla Promos
Scandalous Guerrilla Promos
Clason Stuhlreyer's Dry Cleaning Stunt for Caesars Palace
<
34
Severed Arm Holds DVD
Severed Arm Holds DVD
Guerrilla Marketing for Death Proof
<
33
Guerrilla Campaign for Homeless
Guerrilla Campaign for Homeless
Vitae Shelters
<
32
Guerrilla Ads in Urinals
Guerrilla Ads in Urinals
Battery Energy Drink Campaign
<
31
Guerrilla Grocery Labels
Guerrilla Grocery Labels
Shop Drop Montreal Rebrands the Shopping Experience
<
30
Guerrilla Fashion Marketing
Guerrilla Fashion Marketing
DKNY Neon Bikes Around NYC
<
29
Guerrilla Marketing Mayhem
Guerrilla Marketing Mayhem
Fauxreel Under Fire for Vespa Scooter Ads
<
28
Wrecked Cars as Street Art
Wrecked Cars as Street Art
Grecian Guerrilla Beautification
<
27
Human Arms in Butcher Shops
Human Arms in Butcher Shops
Dexter Guerrilla Campaign II
<
26
Guerrilla Obesity Awareness Campaign
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
<
25
Guerrilla Light Installations
Guerrilla Light Installations
The Luz Interruptus (Red) Project Domesticates Madrid
<
24
Guerrilla Model
Guerrilla Model
Elle Muliarchyk
<
23
Guerrilla Bathroom Campaigns
Guerrilla Bathroom Campaigns
Strong Beer Pee Flows Crack Urinals
<
22
Computer Geek Graffiti
Computer Geek Graffiti
Guerrilla Art Brings Pop-Ups and Coding To The Streets
<
21
Guerrilla Poverty Ads
Guerrilla Poverty Ads
Homeless Father Bob Bins
<
20
Guerrilla Graffiti Film Promos
Guerrilla Graffiti Film Promos
"Watchmen" Street Art Pops Up All Over NYC, Toronto & London
<
19
Guerrilla Head-Butting
Guerrilla Head-Butting
Live Interactive Art in the Streets by Mark Jenkins
<
18
Cadbury Guerilla Marketing
Cadbury Guerilla Marketing
Dairy Milk Gorilla Ad
<
17
Guerrilla Marketing for Kids
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
<
16
Guerrilla City Gardening
Guerrilla City Gardening
Run-Down Buildings Get a Floral Facelift in Toronto
<
15
Guerrilla Vampire Eyes
Guerrilla Vampire Eyes
Twilight Eye-verts to Launch Robert Pattinson's New DVD
<
14
Papa John's Guerilla Ad
Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
<
13
Guerrilla Mind Hacking
Guerrilla Mind Hacking
Thought Bubble Street Art Predicts People's Ponderings
<
12
Bathroom Blood Dispensers
Bathroom Blood Dispensers
Clue Guerrilla Campaign
<
11
Giant Guerrilla Toilet Paper Rolls
Giant Guerrilla Toilet Paper Rolls
Dulcolax Laxative Ad
<
10
Insightful Packaging Campaigns
Insightful Packaging Campaigns
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille
<
9
Fake Urban Holes
Fake Urban Holes
HP Guerrilla Photopaper Campaign
<
8
Guerrilla Hotel Pillows
Guerrilla Hotel Pillows
“Sleep on Boobs” Wonderbra Campaign
<
7
Guerrilla Street Shadows
Guerrilla Street Shadows
Katie Sokoler's Playful Street Art Project
<
6
Playful Guerrilla Ads
Playful Guerrilla Ads
Sexy Camera in Public Bathrooms
<
5
Chocolate Sexy
Chocolate Sexy
Axe Dark Temptation Ads Have Gone Guerrilla in the Streets
<
4
Guerrilla Adbusting
Guerrilla Adbusting
Street Artists FTW-Crew Add Photoshop Toolbox to Subway Ads
<
3
Creating Buzz on Low Budgets
Creating Buzz on Low Budgets
10 Clever Examples of Cheap Guerrilla Marketing
<
2
Eating Disorder Guerrilla Campaigns
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
<
1
Guerrilla Sunshine-Spreading
Guerrilla Sunshine-Spreading
The 'I Love You' Project
<