This guerrilla campaign by Catzwolf for the Blind Foundation illustrates just how difficult grocery shopping is for the visually impaired.
In this Blind Foundation campaign for Moscow, a standard cardboard carton is labeled with the copy Guess what is inside! Blind people have to guess every day. At the bottom of the carton, the copy continues: The bulk of information placed in public accommodations is not translated into braille.
Shoppers were encouraged to sign a petition that advocates placing Braille on grocery store packaging to make it easier for visually impaired individuals to tell the difference between juice, milk and other similarly-packaged products.
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille
Marissa Brassfield — June 25, 2009 — Marketing