This guerrilla campaign by Catzwolf for the Blind Foundation illustrates just how difficult grocery shopping is for the visually impaired.
In this Blind Foundation campaign for Moscow, a standard cardboard carton is labeled with the copy Guess what is inside! Blind people have to guess every day. At the bottom of the carton, the copy continues: The bulk of information placed in public accommodations is not translated into braille.
Shoppers were encouraged to sign a petition that advocates placing Braille on grocery store packaging to make it easier for visually impaired individuals to tell the difference between juice, milk and other similarly-packaged products.
Insightful Packaging Campaigns
More Stats +/-
27 Bizarre Optical Innovations
31 Eye Opening Innovations for the Blind
Blindly Embracing Strangers
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille
- By: Marissa BrassfieldJun 25, 2009