Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille

 - Jun 25, 2009
This guerrilla campaign by Catzwolf for the Blind Foundation illustrates just how difficult grocery shopping is for the visually impaired.

In this Blind Foundation campaign for Moscow, a standard cardboard carton is labeled with the copy “Guess what is inside! Blind people have to guess every day.” At the bottom of the carton, the copy continues: “The bulk of information placed in public accommodations is not translated into braille.”

Shoppers were encouraged to sign a petition that advocates placing Braille on grocery store packaging to make it easier for visually impaired individuals to tell the difference between juice, milk and other similarly-packaged products.