Getting caught up in the millions and billions of dollars within charities and the corporations behind them always seems to lead to a stalemate purpose. The Salvation Army has gone guerrilla style with their new charitable campaign and cut the entire cost of their advertising budget.
With the cooperation of 50 businesses in Maine, the Salvation Army launched different print, TV and online ads that cost nothing. Every possible area of media became a place to raise awareness. The togetherness of the businesses in Maine in working with the Salvation Army made it possible to have no costs for this campaign.
It’s a beautiful thing when humans come together to help other humans. It shows the good that still exists in our world.
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Salvation Army Uses Zero-Budget Guerrilla Campaign to Make Powerful Point
- By: Andrew RobichaudJul 15, 2009