The American Red Cross is launching the latest Drop for Drop program that is made alongside Eric Emanuel, Warren Lotas, and New York Sunshine. It is a pro-bono program that is coming to fruition with the purpose to combat the blood supply shortage by enlisting a new generation of blood donors for the cause.
The organization taps the three streetwear designers to help create custom designs that are available on a limited-edition basis for participants of its upcoming blood drives taking place in Los Angeles and New York City. It starts off with the signature mesh shorts by Emanuel followed by the graphic tee from New York Sunshine and another graphic tee from Warren Lotas.
Image Credit: The American Red Cross
What Makes This Trend Stand Out
- Collaborative Pro-bono Fashion
- Opportunity for brands to partner with charitable organizations to create custom designs that serve the greater good.
- Limited Edition Charity Products
- Potential to increase the perceived value of donations by offering exclusive products that can only be obtained through participating in a charitable event or cause.
- Generation Z Blood Donors
- Potential to attract a younger demographic of blood donors by incorporating streetwear designers and fashion trends into donation events.
Sectors Adopting This
- Fashion
- Fashion brands can explore partnering with charitable organizations to create limited edition items that support a charitable cause, while at the same time generating excitement and engagement among their target audience.
- Non-profit
- Charitable organizations can partner with fashion brands to create custom designs that will generate interest and attract donations from a younger demographic.
- Healthcare
- Healthcare organizations could also take inspiration from this and pursue similar partnerships with fashion brands to promote awareness and engage younger audiences in various healthcare practices, such as blood donation, vaccination, and preventive healthcare.
