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Fauxval Offices

Ikea's Guerrilla Oval Office in a Simulated White House at Union Station

— January 20, 2009 — Marketing
Ikea is showing their support for Obama, both through a guerrilla installation an Union Station in DC, and through an interactive website.

At Union Station DC, Ikea built a simulated White House Oval Office decorated with the Swedish brand's furniture. Just like Ikea's instore showrooms, this mock Oval Office had product and price tags dangling off each piece. The set was decorated complete with red oval rugs, a security guard and Ikea flags in place of U.S. flags.

Another part of the Ikea campaign for Obama is the "Embrace Change" website which lets you design a virtual rendition of the Oval Office using Ikea furniture.

I gave Obama the Markus swivel chair, the Bastis dog bed, Arrak plant pot, Hemnes 6-drawer chest, Horup floor lamp, Gutav desk, Ektorp chair and the Torekov footstool. I also added a dog and body guard and a piano, for good measure

The site isn't very user-friendly, objects disappear and won't place where you want, but the idea is fantastic!