Shop Drop Montreal is currently underway and you might just find a little surprise in your next trip to the grocery store.
Shop Dropping is when a collection of artists come together and replace labels in grocery stores with their own pieces of artwork.
This is culture jamming at its finest! I hope this is a trend that sticks because I would love to find more than just canned goods the next time I’m at my local grocery store.
Shop Drop Montreal Rebrands the Shopping Experience
Rose Nazarali — May 22, 2009 — Unique
References: shopdroppingmontreal.org & notcot.org