A first glimpse at this post would leave you thinking you'd simply spotted a home-made missing pet ad, but this Zyrtec ad is actually a quite clever piece of guerrilla marketing.
The viral drug ads appear around New York City and are obviously meant to defame competitor brand Claritin.
The print reads:
"Missing: 2 hours. Last seen: while waiting for Claritin to start working. If found please call: 1-800-4-ZYRTEC."
As anyone with seasonal allergies knows, every minute you experience a runny nose, itchy eyes and ears and a scratchy throat is a minute where you can't do anything, or think anything other than how uncomfortable you are.
If people bother to look at this poster, it's a fantastic ad. However, I don't think it would grab most people's attention.
What Makes This Trend Stand Out
- Guerrilla Marketing
- Opportunity for unconventional and attention-grabbing advertising campaigns.
- Brand Defamation
- Opportunity to target and undermine competitor brands through clever marketing tactics.
- Viral Advertising
- Opportunity to create buzz and generate organic sharing of advertisements through online platforms.
Sectors Adopting This
- Pharmaceuticals
- Opportunity to utilize creative marketing strategies within the pharmaceutical industry.
- Advertising
- Opportunity for advertising agencies to explore unconventional and disruptive approaches in their campaigns.
- Consumer Goods
- Opportunity for consumer goods companies to use guerrilla marketing to differentiate themselves and gain a competitive edge.
