In one of the most innovative ads we've featured, HP organized a guerrilla marketing campaign for its photo paper.
The urban installations were created by Publicis of Malaysia and were comprised of "holes" in the city. Each black hole was made of paper and strategically placed around the city to fool people into thinking the background was actually a fake backdrop. In reality, the only fake thing was the hole printed on HP paper.
The effect looks pretty eerie from a distance, but as people get closer, they are able to read the small print by HP.
Check out higher res images here.
What Makes This Trend Stand Out
- Guerrilla Marketing Campaigns
- Disruptive innovation opportunities lie in creating unique and unconventional advertising campaigns that capture people's attention and generate buzz.
- Visual Deception in Advertising
- There is potential for disruptive innovation in utilizing visual tricks and illusions to create captivating advertisements that have a strong impact on viewers.
- Interactive Urban Installations
- Innovative opportunities exist in creating interactive art installations in public spaces that engage and surprise passersby, leaving a lasting impression.
Sectors Adopting This
- Advertising and Marketing
- Disruptive innovation opportunities can be explored by companies in the advertising and marketing industry by experimenting with unconventional tactics to grab people's attention.
- Printing and Paper
- There is room for disruptive innovation in the printing and paper industry to develop unique printing techniques and materials that enable the creation of visually stunning and interactive advertisements.
- Creative Arts and Design
- The creative arts and design industry can explore disruptive innovation by combining artistic skills with technology to create immersive and interactive installations that challenge conventional perceptions of art.
