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Puma Marseille Ads

 - Jun 10, 2008   Updated: Aug 11 2011
References: puma & futureheadz
Future:headz is a Munich-based agency promoting the opening of a new PUMA store in Marseilles, France.

A photo shoot for fut:ter, a German fashion magazine, took place in Marseille featuring models posing in customized director's chairs. On the backs of the seats were messages conveying anyone could be a star by being photographed inside the new PUMA Concept Store that opened May 29.

Check out some more ads for the opening:

Implications - Businesses that offer their consumers the opportunity to step into an alternative role or character will appeal to a wide audience. Today's consumers will find products that allow them to embody a new and fresh set of traits or qualities.