Puma is the athletic brand that is not afraid to venture to the fashionable side. Always looking to remain a step ahead of the others in the sports jungle, Puma innovations are always prevalent in this hyper-competitive world.
From heavenly high tops to platinum sneakers, check out the 35 Puma innovations that keep this brand on the prowl.
Implications - The German brand Puma is a multinational company that has ruled the globe because of their unique style of footwear and clever marketing tactics. Their appeal to those into athletics (and those who aspire to be) aligns itself perfectly to the current movement we're seeing to get healthier and to get more fit.
SCORE
4.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 51%
Freshness 8%
