Flashy Court Kicks

The Puma Winner Pack Drops New Silver and Black Offerings

Sneakers are only cool if they are flashy and the PUMA Winner Pack is dropping a fresh, tasty offering in the color of metallic silver that isn’t shy.

Featuring a solid silver or a toned down burnished black version, the PUMA Winner Pack are going to be the go-to sneaker for every hipster around. The best part is inside, the soles look like they are hardwood floors, a throwback to PUMA’s basketball court beginnings.

Implications - No longer looking for ways to blend in, consumers are attracted to items that will help them stand out. Products that feature a bold aesthetic appeal to those who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention.

Bold Aesthetic
Companies could develop more designs like this in order to attract more attention.
Flashy Footwear
Consumers are attracted to items that will help them stand out.
Throwback Style
Products that feature a bold aesthetic appeal to those who want to differentiate themselves from others.

Sectors Adopting This

Fashion
Fashion companies could develop bold and flashy footwear designs to attract more attention.
Sportswear
Sportswear brands could incorporate a throwback style with bold aesthetics to cater to consumers who want to differentiate themselves.
Streetwear
Streetwear brands have an opportunity to create flashy footwear that stands out and appeals to consumers looking for bold aesthetics.
SCORE
1.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 29%
Activity 9%
Freshness 8%