The Puma Winner Pack Drops New Silver and Black Offerings
Robyn Currie — September 29, 2009 — Fashion
Sneakers are only cool if they are flashy and the PUMA Winner Pack is dropping a fresh, tasty offering in the color of metallic silver that isn’t shy.
Featuring a solid silver or a toned down burnished black version, the PUMA Winner Pack are going to be the go-to sneaker for every hipster around. The best part is inside, the soles look like they are hardwood floors, a throwback to PUMA’s basketball court beginnings.
Implications - No longer looking for ways to blend in, consumers are attracted to items that will help them stand out. Products that feature a bold aesthetic appeal to those who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention.
Featuring a solid silver or a toned down burnished black version, the PUMA Winner Pack are going to be the go-to sneaker for every hipster around. The best part is inside, the soles look like they are hardwood floors, a throwback to PUMA’s basketball court beginnings.
Implications - No longer looking for ways to blend in, consumers are attracted to items that will help them stand out. Products that feature a bold aesthetic appeal to those who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention.
Trend Themes
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Bold Aesthetic — Companies could develop more designs like this in order to attract more attention.
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Flashy Footwear — Consumers are attracted to items that will help them stand out.
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Throwback Style — Products that feature a bold aesthetic appeal to those who want to differentiate themselves from others.
Industry Implications
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Fashion — Fashion companies could develop bold and flashy footwear designs to attract more attention.
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Sportswear — Sportswear brands could incorporate a throwback style with bold aesthetics to cater to consumers who want to differentiate themselves.
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Streetwear — Streetwear brands have an opportunity to create flashy footwear that stands out and appeals to consumers looking for bold aesthetics.
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