PUMA works together with Japanese artist Hajime Sorayama on a new capsule that celebrates Lunar New Year right around the corner. The looks are defined by a shimmery base with a futuristic feel thorughout a series of apparel and footwear. The sneaker silhouettes comprised new iterations of the PUMA Palermo and Spirex shoes.
Shining a spotlight on the sleek Palermo silhouette, it is complete in a UV silver coating that gives it a nice sheen. The Spirex has a silver casing on top of the thick white sole unit -- all of these are packaged in a themed shoe box. The clothing features a selection of hoodies, leggings, and tracksuits with accessories such as caps and duffel bags.
Image Credit: PUMA
Key Themes Behind This Trend
- Shimmery Streetwear
- The new year-inspired streetwear collection by PUMA and Hajime Sorayama features shimmery base with a futuristic feel.
- Lunar New Year Capsule
- PUMA collaborates with Japanese artist Hajime Sorayama to create a Lunar New Year capsule collection.
- Futuristic Apparel and Footwear
- The PUMA x Hajime Sorayama collection showcases apparel and footwear with a futuristic aesthetic and shimmery design.
Where This Applies
- Fashion
- The fashion industry can explore the trend of shimmery streetwear designs for future collections.
- Sportswear
- Sportswear brands can tap into the Lunar New Year market by creating limited edition capsule collections.
- Art and Design
- Art and design industries can find inspiration in the collaboration between PUMA and Hajime Sorayama, incorporating futuristic elements into their own projects.
