Lunar New Year Packs

The atmos x New Balance Year of the Horse LNY Set Marks the Lunar New Year

The atmos x New Balance Year of the Horse LNY collection is a Lunar New Year collaboration that draws on zodiac symbolism tied to the Year of the Horse. The release focuses on elevated materials, muted tones, and textured finishes that reference traditional craftsmanship rather than overt graphic theming. Footwear forms the core of the collection, with silhouettes treated using layered fabrics and subtle detailing to create a refined, seasonal expression.

In addition to footwear, the atmos x New Balance Year of the Horse LNY collection includes coordinating apparel designed to align visually with the sneakers. Garments apply similar tonal palettes and material choices, reinforcing continuity across the capsule. The collection is positioned as a regional Lunar New Year release, extending atmos and New Balance’s ongoing approach to culturally specific collaborations through restrained design rather than novelty-driven execution.

Image Credit: atmos

SCORE
8.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 92%
Freshness 74%

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