New Puma Ad Campaign Complements Your Character
References: bovilddb.wordpress & notcot.org
Check this out for graphic paint splash: The new PUMA advertising campaign's slogan is 'Puma. Complement your character.' It was created by Dhanank Pambayun, an Indonesian artist.
Puma shows fabulous color universes which I assume should signify that the trainer fits your world, whatever color you are. But then again, there are only four color ways. Guess we can't be to colorful then.
Implications - In contemporary society, it is difficult for companies and products to stand out. Providing promotions and products with a burst of color is one way to gain a consumer's attention as they move through their busy life. Corporations should consider the ways in which their products will gain recognition in the context of the current fast-paced culture.
Puma shows fabulous color universes which I assume should signify that the trainer fits your world, whatever color you are. But then again, there are only four color ways. Guess we can't be to colorful then.
Implications - In contemporary society, it is difficult for companies and products to stand out. Providing promotions and products with a burst of color is one way to gain a consumer's attention as they move through their busy life. Corporations should consider the ways in which their products will gain recognition in the context of the current fast-paced culture.
Trend Themes
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Colorful Advertising Campaigns — Companies can gain consumer attention by using explosive color techniques in their advertising campaigns.
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Inclusivity in Sportswear — The trend towards non-discriminatory sportswear promotes inclusivity for people of different races, colors, and ethnicities.
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Art-inspired Branding Strategies — Innovative branding strategies that embrace art and graphic design can help companies convey their brand message in a unique, memorable way.
Industry Implications
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Sports Apparel Industry — Sports apparel companies can tap into the trend towards inclusivity by expanding their product lines to include more diverse options that meet the needs of a wide range of customers.
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Graphic Design Industry — Graphic design agencies can offer their expertise to help companies develop art-inspired branding strategies that stand out in a crowded marketplace.
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Marketing Industry — Marketing professionals can leverage the trend towards colorful advertising campaigns to create attention-grabbing promotions that successfully reach their target audience.
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