Puma’s yoga lifestyle brand, Nuala, now offers a comfy flat shoe that can be used to get to the studio or dress up any outfit. It’s much more versatile and cushioned than your regular flats. The iconic cat is rendered in subtle stitching across the top to give these shoes a bit of an edge.
Implications - Yoga's explosion of popularity in mainstream culture has inspired an entire niche of products and fashion geared towards aspiring yogis. These shoes are an elegant blend between a ballerina flat and an athletic shoe, offering yoga practitioners a stylish, modern footwear option. To reach this wellness-oriented market, companies must create products that enhance the yoga experience.