Inspiration always seems to come from retro memories of last few decades. In this case, Puma has taken the memorable 1970's to create a vintage collection with ultra-elegant pieces that are the perfect contrast between the sports clothes and the daily use wear.
Guillermo Vilas, Udo Kier and Giacomo Agostini have been created as the new icons of the season in this collection. The style of Vilas in the '77 when he was the star in Roland Garros was the inspiration for the collection where the white, fuchsia and green are the central colors.
The advertising photos were taken in Montecarlo with a goal to re-invoke the lifestyle of the 1970's in each photo, but reinvented those memories in the present time. The three ambassadors of the firm have been portrayed enjoying the yachts, cruisers and the Monte Carlo streets accompanied by beauties Theodora Richards, Lizzie Jagger and Lydia Hearst.
More Stats +/-
Top 25 Kitchen Ideas in July
Inclusive Celebratory Donuts
Stitched Handmade Apparel
Updated Luxe Saddle Bags
Immersive Binge-Watching Retreats
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.