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Puma Golf Shoes

 - Nov 19, 2007   Updated: Jun 9 2011
There's no other reason to buy these gold golf shoes other than you just wanting to show off. Anybody can have the latest humongous driver, but show up at the clubhouse with these babies, and you will get notices. Puma made the Concorde Gold shoes that really are meant to wear on the course. Wet or dry, the leather shoes are waterproof and breathable.

Implications - In a society that is placing an increasing importance on originality of style and the ability to stand out, companies and brands can benefit by creating products that contain easily identifiable features or colors. Because these products are so distinctive, they appeal to fashion-forward consumers focused on products they can use as personality and fashion statements.