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Lydia Hearst's Puma Line

 - Nov 29, 2007   Updated: Jul 13 2011
References: glamboulevard
Lydia Hearst debuted her second line of handbags at Puma on Wednesday morning. After designing a limited edition luxury bag with the active company for February's New York Fashion Week, the model-socialite has redesigned the tennis racket-inspired bag for the holidays at a more mainstream price and using eco-friendly materials. Next next fall, Puma and Hearst again will collaborate to launch a full fitness collection, also green and accessibly priced.

Implications - Not only does this let the average shopper get their hands on a glamorous design, it offers a way to stay environmentally friendly. Check it out if you've been looking for both these qualities in your accessories.