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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,221 more

Celebrity Seltzer

Celebrity collaborations in the seltzer market are increasing in popularity

Trend - Celebrities—whether they be chefs, singers, and even investors—are recognizing the immense popularity of hard seltzers as refreshing low-alcohol beverages with younger consumers. As a result, many are working with brands to launch their own special version.

Insight - The purchasing decisions of Millennial and Gen Z consumers are strongly influenced by the social media platforms they favor. As many become increasingly trusting of the celebrities and influencers they follow, individuals begin focusing on these personalities' preferences—from lifestyle to food and beverage. This information is later used as guidelines and inspiration for consumer's own purchasing decisions when they are experiencing uncertainty about the items they want to buy.
Workshop Question - Conceptualize a collaboration between your brand and a celebrity.
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
12,360 Total Clicks
Date Range:
Jul 20 — Jan 21
Trending:
This Month and Average

Featured Examples

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