Award-winning chef and TV personality Gordon Ramsay is coming out with his own line of hard seltzers called Hell's Seltzer. For the 2021 product launch, there will be four hard seltzers introduced, each of which shares a unique flavor combination. The bold hard seltzers boast all-natural, gluten-free formulas that were crafted to put flavor first. While Berry Inferno unites the taste of peach, blueberry and raspberry, the Mean Green hard seltzer is a refreshing combination of kiwi, lime, mint and pineapple. Rounding out the hard seltzer line, there are also fun flavors and names like Knicker Twist and That's Forked.
Hard seltzer sales are continuing to climb, spurred on by consumers who are looking for flavorful, better-for-you beverages, especially those with pop culture tie-ins.
Image Credit: Hell’s Seltzer