International supermodel Jordan Barrett has announced the launch of his very own hard seltzer brand, Hapē Sake Spritz. Barret developed the new range of sake-based seltzers in partnership with XED Beverages.
Hapē Sake Spritz is a 4.5% ABV beverage made from organic ingredients, including Junmai sake, tea, and fruit. Currently, the innovative seltzer is being sold in three flavors: Grapefruit with elderflower and ginger, Green tea with yuzu and lemon, and Lemonade with hibiscus and lemongrass. The new drink is available for purchase online nationwide and in select retail stores in California.
"Hapē is a truly unique and differentiated brand which stands on its own and redefines the ready-to-drink and spiked seltzer categories," said Barret in a recent statement.
Image Credit: Hap? Sake Spritz
What Makes This Trend Stand Out
- Organic Alcohol Beverages
- There is a growing trend towards organic ingredients in alcoholic beverages, presenting opportunities for innovative brewers and distillers to create new and unique drinks.
- Sake-based Seltzers
- The introduction of sake-based seltzers is a new trend in the flavored alcoholic beverage market, creating opportunities for new entrants to bring innovative and unique flavors to the market.
- Celebrity-owned Beverage Brands
- An emerging trend in the alcoholic beverage industry is the launch of celebrity-owned and endorsed brands, which presents a unique opportunity for disruptive innovation by leveraging the reach and influence of public figures as part of their marketing strategy.
Sectors Adopting This
- Alcoholic Beverages
- The alcoholic beverage industry is ripe for disruptive innovation, particularly in the flavored ready-to-drink segment, providing an opportunity for new entrants to create innovative and unique products.
- Organic Food and Beverage
- The demand for organic ingredients in food and beverage products continues to rise, signaling an opportunity for industry players to innovate by offering a range of organic options to consumers.
- Celebrity Endorsements
- The use of celebrity endorsements in marketing is a growing trend across industries, including alcoholic beverages, creating opportunities for new entrants to leverage the influence of public figures to promote their products.
