Social's Sweet Sake Wines are Clean-Tasting & Easy to Enjoy
Laura McQuarrie — July 28, 2022 — Lifestyle
References: socialsparklingwine & popsugar
Sparkling wine company Social created a line of light, fizzy and refreshingly sweet sake wines in fruity flavors that are ready to be sipped this summer. There's Elderflower Apple, Hibiscus Cucumber, Pink Grapefruit and Strawberry Rose, each of which delivers refreshment in its own way with just 4% ABV. These organic, 88-calorie canned sparkling sake wines boast crisp branding and formulas that are vegan, gluten-free and sulfite-free.
With adults in North America looking for easy-drinking alternative alcoholic beverages, canned sake brands are emerging with products that speak to health-conscious consumers who want to feel good the next day. Made from Japanese rice wine, sake is prized for sparing drinkers the painful effects of hangovers. Social prides itself on creating "the cleanest alcohol available today."
With adults in North America looking for easy-drinking alternative alcoholic beverages, canned sake brands are emerging with products that speak to health-conscious consumers who want to feel good the next day. Made from Japanese rice wine, sake is prized for sparing drinkers the painful effects of hangovers. Social prides itself on creating "the cleanest alcohol available today."
Trend Themes
1. Canned Sake Wines - As the canned sake wine trend continues to grow, there is a disrupting innovation opportunity to develop new flavors and experiment with different alcohol content levels.
2. Health-conscious Alcoholic Beverages - The trend towards healthier alcoholic beverage options presents an opportunity for innovative companies to create healthier products, such as organic, gluten-free, sulfite-free and low-calorie sake wines.
3. Clean Alcohol - The trend towards clean alcohol provides an opportunity to create new sake wine formulations that are made from high-quality ingredients with fewer preservatives and artificial additives.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can embrace this innovative trend by introducing new canned sake wine brands and expanding their offerings to cater to health-conscious and environmentally-friendly consumers.
2. Organic Food Industry - The organic food industry has an opportunity to partner with sake makers and co-create new, healthier and environmentally-friendly sake wine formulations.
3. Japanese Sake Industry - Japanese sake makers can leverage the growing trend of canned sake wine and export their products to North America, where health-conscious consumers are looking for alternative and clean alcoholic beverages.
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