Spirited Brands' Soké is an Asian-inspired soda enhanced with Junmai sake and packaged by the can to share refreshing, fruity flavors like white peach, lychee, cherry blossom and yuzu ginger. The clean, all-natural soda and sake cocktails offer a different experience for drinkers who are craving new options in the ready-to-drink space.
Specifically, these canned beverages were created to cater to consumers in search of premium, lower-calorie choices. The premium soda and sake cocktail comes in at 135 calories per 12-ounce can, and Spirited Brands Holdings raised $4.5 million in a seed funding round ahead of launching this low-alcohol beverage brand early next year. “This investment validates our excitement about the rising consumer demand for premium, ready-to-drink cocktails with lower alcohol content,” says Maikel van de Mortel, co-founder and chief commercial officer of Spirited Brands.
Key Themes Behind This Trend
- Premium Low-calorie Beverages
- Low-calorie sake sodas offer a premium, all-natural alternative for health-conscious consumers looking for refreshing options in the ready-to-drink space.
- Asian-inspired Soda Beverages
- Asian-inspired sake sodas spiked with Junmai sake provide a unique flavor experience, appealing to consumers who crave new and exotic beverage choices.
- Rising Demand for Ready-to-drink Cocktails
- The market for ready-to-drink cocktails with lower alcohol content is growing, creating opportunities for innovative brands like Spirited Brands to meet consumer demand.
Where This Applies
- Beverage Manufacturing
- The beverage industry can capitalize on the trend of low-calorie sake sodas by developing and producing premium, all-natural soda and sake cocktail options to cater to health-conscious consumers.
- Alcoholic Beverage
- The alcoholic beverage sector can tap into the Asian-inspired soda beverages trend by creating unique and exotic flavors of sake-infused sodas to attract consumers who seek new and interesting drinking experiences.
- Ready-to-drink Market
- The ready-to-drink market presents an opportunity for disruptive innovation by offering a wider range of lower-alcohol cocktails to meet the rising demand from consumers looking for convenient and flavorful options.
