Ohza, a leading brand for ready-to-drink cocktails, announced that Joe Jonas, a globally renowned musician and actor, has joined the brand as an investor and partner. The pair joined forces to launch a line of drinks dubbed Fizzy Sangria.
Fizzy Sangria is the first extension of the company's product line--which formerly consisted of Canned Mimosas. Joe's Fizzy Sangria comes in two flavors: Red and White, with an SRP of $9.99 per 4-pack of 12oz standard cans. It's available in retail and online at drinkohza.com.
“A long-time in the making, I am so pumped to bring Fizzy Sangria to life alongside the team at Ohza. Sangria is my favorite beverage and I‘ve been perfecting my recipes for years serving to friends and family poolside and at any gatherings. Not only is my Sangria delicious, but it’s also great to serve for any occasion,” says Jonas.
Image Credit: Fizzy Sangria
Key Themes Behind This Trend
- Celebrity Collaborations
- Brands partnering with celebrities to launch new products presents an opportunity for companies to tap into an already-established fanbase and drive sales.
- Ready-to-drink Beverages
- The increasing popularity of ready-to-drink beverages offers opportunities for brands to innovate in flavor and packaging to attract consumers looking for convenience and unique options.
- Wine Cocktails
- The rise of wine-based cocktails as a trendy alternative to traditional drinks like beer and spirits presents an opportunity for brands to create new and exciting wine cocktail options.
Where This Applies
- Alcohol Industry
- Collaborating with celebrities and innovating in ready-to-drink beverages and wine cocktails can help alcohol brands stand out in a competitive market.
- Celebrity Endorsed Products
- Launching new products in collaboration with celebrities can help industries such as food and beverage, skincare, and fashion gain credibility and appeal to a wider audience.
- E-commerce
- The rise of online shopping and direct-to-consumer sales offers opportunities for beverage brands like Ohza to reach a wider audience and sell their products directly to consumers.
