FRESCA™ Mixed Partners With Andy Cohen in its New Campaign
Kanesa David — January 12, 2023 — Lifestyle
References: fresca & globenewswire
Andy Cohen, an American host, producer, and self-described FRESCA® superfan has joined forces with FRESCA™ Mixed to launch a new campaign for the premium ready-to-drink cocktail line. FRESCA™ Mixed transforms the traditional FRESCA® grapefruit citrus flavor and gives the alcohol category a feisty spirits twist. Straight from the can, in a 12 oz can, or poured over ice in a classic cocktail glass, FRESCA™ Mixed is delicious.
“It’s about time someone finally made my favorite cocktail in a ready-to-drink version! I’ve loved mixing FRESCA with spirits for years, so when I saw FRESCA Mixed hit shelves, I knew this was something I needed to be a part of,” said Cohen. “As FRESCA’s number one fan, it only made sense that I play a part in maintaining the brand’s spirit, so I’m thrilled to be on the FRESCA Mixed team to keep things fresh and frisky.”
Image Credit: Fresca
“It’s about time someone finally made my favorite cocktail in a ready-to-drink version! I’ve loved mixing FRESCA with spirits for years, so when I saw FRESCA Mixed hit shelves, I knew this was something I needed to be a part of,” said Cohen. “As FRESCA’s number one fan, it only made sense that I play a part in maintaining the brand’s spirit, so I’m thrilled to be on the FRESCA Mixed team to keep things fresh and frisky.”
Image Credit: Fresca
Trend Themes
1. Ready-to-drink Revolution - Capitalizing on the popularity of ready-to-drink cocktails can lead to disruptive innovation opportunities in the alcohol industry.
2. Collaborative Advertising - Partnering with influencers or brand ambassadors can result in creative and successful marketing campaigns for beverage companies.
3. Flavored Twists - Introducing unexpected flavors to traditional beverages can differentiate a product and attract new customers in the saturated beverage industry.
Industry Implications
1. Alcohol - Innovative cocktail companies that cater to current drink trends and tastes can set themselves apart in the crowded alcohol industry.
2. Marketing - With the rise of influencer marketing and unconventional advertising techniques, traditional marketing agencies can add value with innovative approaches.
3. Beverage - Using unique flavor combinations and convenient packaging, beverage companies can meet consumers' evolving preferences and driving sales growth.
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