Better-for-you mixer company AVEC teamed up with Williams Sonoma to create the co-branded AVEC Drinks x Williams Sonoma sparkling cocktail mixes. These sparkling, low-sugar canned mixers are made with real fruit juice, botanicals and zero preservatives.
The well-balanced, small-batch mixers can be found in flavors that have the potential to elevate classic cocktails with creative new twists. Grapefruit Pomelo is full of floral and citrus flavors, plus natural bitterness and lightly spiced notes for creating delicious Palomas. There's also Yuzu Lime, which is ready to be enjoyed with tequila. Rounding out the co-branded trio, Ginger Pineapple is a variety with a warm, peppery finish that lends itself well to creating a healthier version of the Moscow Mule.
Key Themes Behind This Trend
- Better-for-you Mixers
- The market for better-for-you cocktail mixers provides opportunities for companies to create sparkling, low-sugar canned mixers made with real ingredients and no preservatives.
- Co-branded Products
- Collaborations between established brands can lead to innovative products that offer new twists on classic offerings.
- Creative Cocktail Twists
- Developing unique and flavorful combinations of fruit juice, botanicals, and spices can offer disruptive innovation opportunities in the cocktail mixer industry.
Where This Applies
- Beverage Industry
- Innovative and health-conscious cocktail mixers have the potential to disrupt the beverage industry and appeal to consumers looking for healthier options.
- Retail Industry
- Collaborations between established retail brands and independent beverage companies can offer new and exciting products for consumers.
- Hospitality Industry
- Bars and restaurants can tap into the trend for creative cocktail twists to create unique and healthier beverage offerings for customers.
