Cool Cat released its new line of sparkling cocktails to make its product more inclusive for new drinkers. Cool Cat co-founder and CEO Rocco Venneri said: "We have been fortunate to find supportive partners who stand behind us and allocate resources to help minority brands like ours succeed. We will always be guided with diversity and inclusivity in-mind and hope this helps to inspire other minority founded and owned companies."
Cool Cat's newly launched line of low-calorie sparkling cocktails comes with four different flavors for consumers to choose from: Elderflower Mint Lime, Citrus, Berry, and Grapefruit. The sparkling cocktails feature ingredients of California white wine and cane sugar. They are also made to be gluten-free. Furthermore, the sparkling cocktails contain 6.9 percent alcohol by volume, with merely 140 calories and two grams of sugar, all in a 12-ounce can.
Image Credit: Cool Cat
What Makes This Trend Stand Out
- Low-calorie Cocktails
- The growing demand for low-calorie and healthy drinks presents an opportunity for brands to offer healthier versions of classic cocktails.
- Sparkling Beverages
- The trend of sparkling drinks continues to grow as consumers seek out alternatives to traditional sodas and other sugary drinks.
- Inclusive Branding
- Inclusive branding and diversity initiatives can help minority-owned and founded companies to succeed and grow in the market.
Sectors Adopting This
- Alcohol and Beverage
- The alcohol and beverage industry can innovate by introducing healthier options with low-calorie and gluten-free ingredients.
- Food and Hospitality
- The food and hospitality industry can benefit from offering low-calorie cocktail options at their restaurants and events.
- Marketing and Advertising
- Marketing and advertising agencies can help brands to position themselves as inclusive and diverse, creating opportunities for minority-founded and owned companies.
