The SPLASH™ Sangria Hard Seltzer Mix is ideal for the warmer summer months when the need for a refreshing drink can be pressing. SPLASH™ aims to make the quest for a cold beverage easy with a mixer that allows you to craft DIY cocktails in three easy steps. All you need is 800-900 mL of sparkling water and 100 mL of SPLASH™ Sangria Hard Seltzer Mix.
The SPLASH™'s sangria-inspired product is made with premium vodka and natural flavors only. Each bottle contains approximately 37.5% ALC/VOL. This measures out to 4.5-5% ABV per serving. The drink boasts 90 to 100 calories, two grams of sugar, and two grams of carbohydrates, making it perfect for those who want to be healthier but do not want to miss out on the summer cocktail experience.
Image Credit: SPLASH™
What's Driving This Trend
- DIY Cocktail Mixers
- The SPLASH™ Sangria Hard Seltzer Mix offers an opportunity to tap into the growing trend of consumers who want to create their own cocktails at home.
- Low-calorie, Low-sugar Alcoholic Beverages
- The popularity of health-conscious consumers creates an opening for disruptive innovation in the production of low-calorie, low-sugar alcoholic drinks like the SPLASH™ Sangria Hard Seltzer Mix.
- Alternative Hard Seltzer Flavors
- Innovation in the hard seltzer industry can occur through experimentation with alternative flavor options, such as the sangria inspiration behind the SPLASH™ Sangria Hard Seltzer Mix.
Who This Affects Most
- Alcoholic Beverage Industry
- The SPLASH™ Sangria Hard Seltzer Mix creates an opportunity for innovation and disruption within the alcoholic beverage industry through the promotion of healthier alcoholic beverage options.
- DIY Cocktail Industry
- The increasing trend of customers making cocktails at home presents an opportunity for growth and disruption within the DIY cocktail industry, with products like the SPLASH™ Sangria Hard Seltzer Mix catering to this trend.
- Hard Seltzer Industry
- Innovation within the hard seltzer industry can occur through the creation of unique flavor options, such as the sangria inspiration behind the SPLASH™ Sangria Hard Seltzer Mix.
