SunnyD Vodka Seltzer is an all-new hard seltzer that reimagines a nostalgic drink for adults. The brand found that many of its grown-up consumers use SunnyD as a mixer and asked for this product specifically.
SunnyD held a blind taste test to try out its new Vodka Seltzer and the test confirmed that people found it unique with a great taste. "SunnyD Vodka Seltzer is meant to be enjoyed with friends, when it's time to connect and chill out," said Ilene Bergenfeld, Chief Marketing Officer, Harvest Hill Beverage Company. For this reason, SunnyD Vodka Seltzer can be found in a convenient four-pack.
For consumers who are looking to take a trip down memory lane or simply enjoy a timeless classic, nostalgic cocktails are a sure bet.
Why This Trend Is Growing
- Nostalgic-inspired Hard Seltzers
- Creating new alcoholic beverages that reimagine classic nostalgic drinks presents a disruptive innovation opportunity in the beverage industry.
- Brand Extension for Popular Drinks
- Developing new alcohol products based on popular non-alcoholic beverages presents a disruptive innovation opportunity for brands looking to expand their reach.
- Flavor Innovation in Hard Seltzers
- Experimenting with unlikely or unconventional flavors in hard seltzers presents a disruptive innovation opportunity in the crowded alcoholic beverage market.
Industries Being Reshaped
- Alcoholic Beverage Industry
- The alcoholic beverage industry can capitalize on the trend of nostalgic-inspired hard seltzers by creating new products that appeal to adults who are nostalgic for classic drinks.
- Non-alcoholic Beverage Industry
- The non-alcoholic beverage industry has the opportunity to extend their brand by developing new alcohol products based on their popular drinks, such as SunnyD Vodka Seltzer.
- Flavoring Industry
- The flavoring industry can innovate and experiment with new and unique flavors to cater to the demand for unconventional tastes in alcoholic beverages, particularly hard seltzers.
