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Pineapple-Flavored RTD Seltzers

2Moods Vodka Seltzer is Debuting a New Flavor for the Holidays

— December 9, 2023 — Lifestyle
2Moods Vodka Seltzer has announced a new ready-to-drink (RTD) cocktail perfect for consumers to pick up ahead of their holiday festivities. The new Pineapple flavor comes as the brand's third flavor option that's being debuted in both its Thrill and Chill varieties that boast 8% and 4% ABVs, respectively. The new flavor is being offered in an eight-pack option with four cans of Thrill and four cans of Chill to help holiday shoppers easily keep flavorful refreshments on hand for all their guests preferences.

Owner Nick Cicione spoke on the new 2Moods Vodka Seltzer saying, "This is designed for everyone. Whether you want to sit back and chill out while having a low-key night or looking for a drink during an event such as concert that gives you a thrill, there’s something for everyone.”
Trend Themes
1. Pineapple-flavored RTD Seltzers - The new Pineapple flavor in 2Moods Vodka Seltzer's RTD cocktail lineup presents an opportunity for the beverage industry to tap into the growing demand for refreshing and flavorful ready-to-drink options.
2. Holiday-themed Ready-to-drink Cocktails - 2Moods Vodka Seltzer's new Pineapple flavor debut just in time for the holidays highlights the trend of introducing limited edition, seasonal flavors to attract consumers looking for festive beverages.
3. Convenience Packaging for Refreshments - The eight-pack option with a balanced mix of Thrill and Chill flavors in 2Moods Vodka Seltzer's new Pineapple offering addresses the need for convenient packaging solutions that cater to diverse consumer preferences.
Industry Implications
1. Beverage Industry - The introduction of a new Pineapple flavor in 2Moods Vodka Seltzer's RTD cocktail range provides opportunities for the beverage industry to explore and capitalize on the growing popularity of fruity and refreshing alcoholic beverage options.
2. Seasonal and Limited Edition Products - 2Moods Vodka Seltzer's holiday-themed Pineapple flavor brings attention to the potential of offering limited edition and seasonal products as a way for companies to create excitement and drive sales.
3. Packaging Industry - The eight-pack configuration of 2Moods Vodka Seltzer's new Pineapple flavor showcases an opportunity for the packaging industry to develop innovative and convenient packaging solutions that cater to the specific needs of the ready-to-drink beverage market.
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