Cacti is a Tequila-Inspired Hard Seltzer from Travis Scott
Laura McQuarrie — December 17, 2020 — Pop Culture
References: adweek
Cactus Jack is partnering with Travis Scott and Anheuser-Busch on a new tequila-inspired hard seltzer called Cacti. The agave-based hard seltzer takes inspiration from one of the fastest-growing spirits on the market and it offers a little more alcohol than others in the category, with cans that come in at 7% ABV.
In keeping with Travis Scott's fascination with otherworldly themes, Cacti promises down-to-earth ingredients and out-of-this-world flavor. The lime, pineapple and strawberry Cacti flavors are set to be available for purchase in a variety of different sizes, each of which will be brewed in Los Angeles and show off premium blue agave from Mexico.
Cacti sets itself apart as the first hard seltzer of its kind from Anheuser-Busch to be launched with a celebrity partner, as well as a unique agave-based offering.
Image Credit: Cacti
In keeping with Travis Scott's fascination with otherworldly themes, Cacti promises down-to-earth ingredients and out-of-this-world flavor. The lime, pineapple and strawberry Cacti flavors are set to be available for purchase in a variety of different sizes, each of which will be brewed in Los Angeles and show off premium blue agave from Mexico.
Cacti sets itself apart as the first hard seltzer of its kind from Anheuser-Busch to be launched with a celebrity partner, as well as a unique agave-based offering.
Image Credit: Cacti
Trend Themes
1. Tequila-inspired Hard Seltzers - Disruptive Innovation Opportunity: Explore collaborations with celebrities and introduce unique flavors in the hard seltzer market.
2. Agave-based Alcoholic Beverages - Disruptive Innovation Opportunity: Develop new alcoholic beverages using agave as a base ingredient to cater to the growing demand for unique flavors.
3. Celebrity Partnerships in Alcohol Industry - Disruptive Innovation Opportunity: Foster collaborations between celebrities and alcohol brands to create exclusive products that appeal to a broader consumer base.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive Innovation Opportunity: Incorporate unconventional ingredients and flavors to attract new customers and stand out in the competitive beverage market.
2. Celebrity Branding and Partnerships - Disruptive Innovation Opportunity: Explore collaborations between celebrities and various industries to create unique products that tap into their fan base and generate buzz.
3. Craft Beer and Spirits Market - Disruptive Innovation Opportunity: Introduce agave-based craft beers and spirits to cater to the growing consumer demand for artisanal and unique alcohol products.
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