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Celebrity-Branded Sparkling Tequila Cans

Shay Mitchell Launched the Onda Sparkling Tequila Line

— July 21, 2020 — Pop Culture
Shay Mitchell, the 33-year-old actress renowned for her rule in the television series 'Pretty Little Liars,' recently entered the canned cocktail industry with the launch of the new Onda Sparkling Tequila series. The 12-ounce cans are comprised of tequila, sparkling water, and real fruit juice and available in two delicious and refreshing flavors — Lime and Grapefruit. Priced at $39 USD per 8 cans, the beverages boast a 5% ABV, 100 calories, and are gluten-free with no carbs or sugar.

“Over the past year, as our friends drank hard seltzer with mystery alcohol and cheap ingredients, we were thirsty for something better,” adds Noah Gray, co-founder and CEO of Onda, in a press release. “We designed Onda to raise the bar by focusing on high-integrity ingredients we actually want to drink.”

Image Credit: ONDA, Shutterstock
Trend Themes
1. Canned Cocktail Industry - Disruptive innovation opportunity: Develop new canned cocktail products with high-integrity ingredients and refreshing flavors.
2. Celebrity-branded Beverages - Disruptive innovation opportunity: Collaborate with celebrities to create unique branded beverage lines that cater to consumer preferences.
3. Healthy Alcoholic Beverages - Disruptive innovation opportunity: Create alcoholic beverages with low calories, no carbs or sugar, and gluten-free options.
Industry Implications
1. Canned Beverage Industry - Disruptive innovation opportunity: Develop innovative packaging solutions and flavors for canned beverages to meet consumer demand.
2. Celebrity Endorsement Industry - Disruptive innovation opportunity: Develop new strategies for celebrity endorsements in the beverage industry to attract target audiences.
3. Health and Wellness Industry - Disruptive innovation opportunity: Create new products and services that cater to the growing demand for healthier alcoholic beverages.
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