The Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty is Low-Cal
Michael Hemsworth — August 29, 2023 — Lifestyle
References: shakeshack & hypebeast
The Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty canned vodka soda is a new libation created in collaboration from the brands as a refreshment that prioritizes flavor and a low-calorie recipe.
The drink features an effervescent profile that includes soda water with premium distilled vodka, which combine to give the beverage a 5% ABV. The drink features no sugar in the mix with just 105-calories per can to make it easy for consumers to incorporate into their lifestyle. The canned vodka soda is arriving at participating locations in Hong Kong where patrons can pick it up for $50 HKD.
Founders of ONLY™ Beverages Flora Ma and Jonathan Der spoke on the Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty canned vodka soda saying, "The Boozy Fifty/Fifty reflects our shared passion for exceptional taste and innovation, and we can’t wait for everyone in Hong Kong to enjoy this unique blend of flavors and join us in celebrating Shake Shack’s incredible journey."
Image Credit: Shake Shack / ONLY™ Beverages, hypebeast, shakeshack
The drink features an effervescent profile that includes soda water with premium distilled vodka, which combine to give the beverage a 5% ABV. The drink features no sugar in the mix with just 105-calories per can to make it easy for consumers to incorporate into their lifestyle. The canned vodka soda is arriving at participating locations in Hong Kong where patrons can pick it up for $50 HKD.
Founders of ONLY™ Beverages Flora Ma and Jonathan Der spoke on the Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty canned vodka soda saying, "The Boozy Fifty/Fifty reflects our shared passion for exceptional taste and innovation, and we can’t wait for everyone in Hong Kong to enjoy this unique blend of flavors and join us in celebrating Shake Shack’s incredible journey."
Image Credit: Shake Shack / ONLY™ Beverages, hypebeast, shakeshack
Trend Themes
1. Low-calorie Canned Cocktails - The Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty prioritizes flavor and a low-calorie recipe, tapping into the growing demand for healthier alcoholic beverages.
2. Premium Distilled Vodka Drinks - The Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty combines soda water with premium distilled vodka, offering a high-quality twist to the traditional canned cocktail market.
3. Collaborative Beverage Innovation - The Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty represents a collaboration between two brands, showcasing the potential for unique and innovative beverage creations through partnerships.
Industry Implications
1. Alcoholic Beverage Industry - The low-calorie and premium nature of the Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty positions it as a disruptive offering in the alcoholic beverage industry.
2. Fast Food Industry - The collaboration between Shake Shack and ONLY™ Beverages introduces canned cocktails as a potential extension of menu offerings for fast food chains, transforming the industry.
3. Beverage Production Industry - The Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty demonstrates the demand for innovative collaborations in the beverage production industry, opening up possibilities for unique drink creations.
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