Chocolate lovers prepare yourselves because Shake Shack just announced the launch of its chocolatiest treat yet: the new Triple Chocolate Brownie Shake.
To celebrate the start of Summer 2023, Shake Shack is launching a brand new Triple Chocolate Brownie Shake and bringing back its fan-favorite Oreo Cookie Funnel Cake Shake. The new Triple Chocolate Brownie Shake features chocolate frozen custard that's been hand spun with brownie bits, chocolate sprinkles, and chocolate chips. The whole thing is then topped with whipped cream and brownie crunch pieces. On the other hand, the returning Oreo Cookie Funnel Cake Shake features vanilla frozen custard hand spun with Oreo cookies and funnel cake crunch. This shake is also finished with whipped cream.
Both of the new shakes are available now.
Image Credit: Shake Shack
Why This Trend Is Growing
- Chocolate-based Shakes
- There is an opportunity for beverage and fast food industries to innovate their shake flavors with chocolate as its primary ingredient.
- Novelty Shakes
- In a highly competitive market, there is an opportunity for fast food brands to stand out by introducing novelty shakes in their menu.
- Summer Drink Launches
- There is an opportunity for fast food and beverage industries to introduce seasonal beverage offerings to celebrate the start of summer, potentially drawing in more customers.
Industries Being Reshaped
- Fast Food
- Fast food industries could follow Shake Shack's lead and expand their menu offerings with chocolate-based novelty shakes to attract customers.
- Beverage
- Beverage industries can capitalize on the popularity of Shake Shack's new chocolate-based shakes and introduce similar fun flavors to their drink offerings.
- Dessert
- Dessert industries could leverage the popularity of summer drinks by introducing chocolate-based novelty shakes in their store offerings, thus having a wider appeal and drawing in new customers.
