In anticipation of spring and the warmer weather, Betty Buzz -- the non-alcoholic sparkling mixer brand launched by beloved actress Blake Lively -- recently expanded its portfolio with the introduction of the new Betty Buzz Collection Pack. Each of the five flavors - Ginger Beer, Sparkling Grapefruit, Sparkling Lemon Lime, Meyer Lemon, Tonic Water - can each be enjoyed in a specialty mocktail, cocktail, or simply over ice. In addition, one bottle makes two drinks, perfect for splitting and sharing.
Moreover, each low-calorie mix is made with only clean ingredients including real ginger, pink grapefruit, Meyer lemon, and lime juices. The beverages also do not contain any artificial sweeteners or colors, making them appeal to health-conscious consumers.
Image Credit: Betty Buzz
What's Driving This Trend
- Non-alcoholic Beverages
- There is opportunity for experiment in the non-alcoholic beverage industry with clean ingredients and low calories to appeal to health-conscious customers.
- Specialty Mixers
- Creating multi-functional mixers for variety of mocktails, cocktails and simple drinks is a growth area as consumers seek wider options.
- Sustainable Packaging
- There is opportunity to take innovative measures to make sustainable packaging that supports the clean ingredients of the drink, resonating with customers who are increasingly mindful of environmental concerns.
Who This Affects Most
- Beverages and Drinks
- Opportunities exist to shake up the beverages and drinks market with the unique combination of clean ingredients and variety of drinks.
- Hospitality
- There is potential to collaborate and innovate with bars, clubs and restaurants to find new ways to use these mixers in new and exciting drink combinations.
- Sustainable Packaging
- Sustainable packaging presents disruptive innovation opportunitiesthat give a new dimension to the industry.
