Comedic Commercial

Brands employ famous comedians to create subversive campaigns

Implications - In recent years, comedians have played a huge role in the public sphere, maintaining their roles in entertainment while increasingly penetrating fields less-related to their primary roles, like politics. The increased responsibility placed in the hands of these pop cultural icons has resulted in their growing credibility from a consumer perspective, a shift that brands are seeking to take advantage of. Companies are employing the subversive ways in which comedians approach any subject, which can translate across industries and manifest in many different ways. Allowing comedians to represent companies' products serves to create more authentic, credible connections between brands and their consumers.
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
21,431 Total Clicks
Jul 16 - Oct 17
Fresh and Untested
Pop CultureMarketingCelebsHumor
Featured Examples
Parental Sunscreen Ads - This Commercial Puts an Innocent Spin on the Dreaded "Talk"
SCORE 3.5
Mild 162 Clicks Pub: Jul 22, 16
Parental Sunscreen Ads
This Commercial Puts an Innocent Spin on the Dreaded "Talk"
“The talk” is a dreaded conversation that most parents have with their children about practicing safe sex but this sunscreen ad puts a funny twist on the topic. The commercial... [More]
Non-Branded Fast Food Ads - These Mindy Kaling Commercials for McDonald's Never Feature Its Name
SCORE 4.8
This Year and Average 129 Clicks Pub: Apr 19, 17
Non-Branded Fast Food Ads
These Mindy Kaling Commercials for McDonald's Never Feature Its Name
Recently, McDonald’s released two Mindy Kaling commercials that promote its products by prompting Millennials to do Google searches on their smartphones. The first ad, called ‘That... [More]
Eco-Conscious Comedic Cleaner Campaigns - Seventh Generation 'Come Clean' Features Maya Rudolph
SCORE 2.9
This Year and Mild 81 Clicks Pub: Mar 20, 17
Eco-Conscious Comedic Cleaner Campaigns
Seventh Generation 'Come Clean' Features Maya Rudolph
In the past, household cleaning products have suffered from some painful packaging, product design, and general marketing, and the Seventh Generation ‘Come Clean’ campaign teases these... [More]
Annual Sports Holiday Campaigns - Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
SCORE 1.7
Untested 126 Clicks Pub: Jul 16, 16
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
Foot Locker’s annual ‘Week of Greatness’ kicked off with two commercials that starred the comedian Tracy Morgan. The Week of Greatness begins the holiday season and is in... [More]
Celebrity-Studded Streaming Service Ads - The 'Netflix is a Joke' Ad Features Four Famous Comedians
SCORE 3.3
This Month and Mild 27 Clicks Pub: Sep 26, 17
Celebrity-Studded Streaming Service Ads
The 'Netflix is a Joke' Ad Features Four Famous Comedians
As part of its ‘Netflix is a Joke’ campaign, the streaming platform’s newest promotional commercial features various comedians humorously interrupting seemingly normal trailers of... [More]
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