As part of its 'Netflix is a Joke' campaign, the streaming platform's newest promotional commercial features various comedians humorously interrupting seemingly normal trailers of popular TV shows.
This brief commercial, which aired at the 2017 Emmy Awards, serves as an answer to the cryptic 'Netflix is a joke' billboards, which have been appearing around L.A this summer. The trailer features Ellen DeGeneres, Jerry Seinfeld, Dave Chappelle and Chris Rock, -- four comedians with upcoming stand-up specials-- poking fun of dramatic series' moments, by uncharacteristically inserting themselves into the scenes. The hilarious ad features Jerry Seinfeld asking 'House of Cards' Frank Underwood to "lighten up a little," while comedians Chris Rock and Dave Chappelle are seen reacting to supernatural occurrences in a 'Stranger Things' scene.
What's Driving This Trend
- Celebrity-studded Advertisements
- Companies can explore leveraging celebrity endorsements or cameos in their ads to promote their products/services and increase brand awareness.
- Humorous Marketing Campaigns
- Businesses can use humor to create engaging ads that consumers will remember, leading to higher brand recall and potential sales in the future.
- Interactive Advertising
- Companies can consider involving their audience in their ads to create an immersive experience and increase engagement levels.
Who This Affects Most
- Entertainment
- Companies within the entertainment industry can feature celebrity endorsements in their commercials, as this aligns with the industry's focus on popular culture trends.
- Consumer Goods
- Companies selling consumer goods can leverage humor to create memorable ads that promote their products in a fun and relatable manner, potentially increasing sales.
- Advertising
- Advertising agencies can explore new ways to involve audiences in advertising campaigns, such as creating interactive commercials that keep consumers engaged.
