"The talk" is a dreaded conversation that most parents have with their children about practicing safe sex but this sunscreen ad puts a funny twist on the topic.
The commercial advertises Neutrogena's sunscreen and features famous actress Kristen Bell -- a Millennial mom who is known for her sense of humor and relatability. In the commercial, the actress speaks about having "the talk" with children and discusses wearing "protection" only to reveal she means protection from the sun. The sunscreen ad is accompanied by a social media campaign that aims to donate $1 for each time someone shares the commercial online.
Neutrogena's sunscreen commercial is all-encompassing as it uses a celebrity who relates to Millennials to ensure the campaign gains traction online.