Foot Locker's annual 'Week of Greatness' kicked off with two commercials that starred the comedian Tracy Morgan.
The Week of Greatness begins the holiday season and is in reference to a week in which "the hottest sneaker and gear releases" are introduced at Foot Locker stores -- just in time for the influx of holiday shoppers. The commercials star Tracy Morgan and both reference the comedian's near-fatal car crash in 2014. With the comedian making jokes with professional athletes about people taking over his role and making a great comeback, these humorous commercials lightly poke fun at Morgan's accident and his ability to make a comeback with "greatness."
By using professional athletes and a famous comedian to introduce Foot Locker's annual holiday campaign, the brand is able appeal to youth and adults alike.
What's Driving This Trend
- Celebrity-endorsed Holiday Campaigns
- Brands can leverage the star power of celebrities to create engaging and memorable holiday campaigns.
- Humorous Advertising
- Humor can be used to create a memorable and relatable advertising campaign, even when addressing sensitive topics.
- Seasonal Product Releases
- Introducing new and exclusive products during the holiday season can create excitement and drive sales.
Who This Affects Most
- Retail
- Retail brands can capitalize on the holiday season by launching celebrity-endorsed campaigns that generate buzz and drive foot traffic to stores.
- Advertising
- Creative agencies can explore the use of humor in advertising to create impactful and memorable campaigns that resonate with consumers.
- Fashion and Footwear
- Fashion and footwear brands can leverage the holiday season to introduce limited edition products and create a sense of urgency among consumers.
