Foot Locker's annual 'Week of Greatness' kicked off with two commercials that starred the comedian Tracy Morgan.
The Week of Greatness begins the holiday season and is in reference to a week in which "the hottest sneaker and gear releases" are introduced at Foot Locker stores -- just in time for the influx of holiday shoppers. The commercials star Tracy Morgan and both reference the comedian's near-fatal car crash in 2014. With the comedian making jokes with professional athletes about people taking over his role and making a great comeback, these humorous commercials lightly poke fun at Morgan's accident and his ability to make a comeback with "greatness."
By using professional athletes and a famous comedian to introduce Foot Locker's annual holiday campaign, the brand is able appeal to youth and adults alike.