Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan

 - Jul 16, 2016
References: prnewswire & fastcocreate
Foot Locker's annual 'Week of Greatness' kicked off with two commercials that starred the comedian Tracy Morgan.

The Week of Greatness begins the holiday season and is in reference to a week in which "the hottest sneaker and gear releases" are introduced at Foot Locker stores -- just in time for the influx of holiday shoppers. The commercials star Tracy Morgan and both reference the comedian's near-fatal car crash in 2014. With the comedian making jokes with professional athletes about people taking over his role and making a great comeback, these humorous commercials lightly poke fun at Morgan's accident and his ability to make a comeback with "greatness."

By using professional athletes and a famous comedian to introduce Foot Locker's annual holiday campaign, the brand is able appeal to youth and adults alike.