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Celebrity Curation

Celebrities are curating specialized boxes for consumers during COVID-19

Trend - In order to connect with their fan base, celebrities are partnering up with brands and curating specialized boxes and experiences that are useful to individuals during the COVID-19 pandemic—from fitness programs to grooming or snack boxes.

Insight - Consumers are doing their best to help flatten the curve of the COVID-19 pandemic by staying at home and maintaining social distancing. For many, shopping online is the better or the only option—whether it's for essentials or something necessary for a daily routine. Individuals often find it difficult to gauge a product virtually, void of the in-store shopping experience support, and as a result, are turning to the advice of people whose opinion they trust.

Workshop Question - Conceptualize a brand collaboration with a celebrity during COVID-19.
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
48,577 Total Clicks
Date Range:
Aug 20 — Dec 20
Trending:
This Quarter and Warm

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