Now that people are beginning to gather in person again, they are relishing the simple pleasures of enjoying drinks with friends, and this cosmo kit simplifies the process of making bar-quality drinks at home. The Cointreau Catching Up Over Cosmos Kit was created in partnership with Jessica Alba and it shares a spicy twist on the classic vodka-based serve with a recipe for a Cosmopolitan and the Uptown Spice.
Alba says that a cosmo is one of her favorite classic cocktails and this kit makes it easier for a pair to enjoy a colorful serve. The Cointreau Catching Up Over Cosmos Kit can only be found on Sourced Craft Cocktails, the largest craft cocktail delivery service in the United States.
Key Themes Behind This Trend
- Celeb-curated Cocktail Kits
- Celebrities collaborating with brands to create curated cocktail kits for consumers to enjoy at home.
- At-home Bartending
- Consumers seeking convenient and professional-grade solutions for making bar-quality cocktails at home.
- Spiced-up Classics
- Incorporating unique and spicy twists on classic cocktail recipes to add excitement and personalization to home bartending.
Where This Applies
- Beverage
- Opportunities for beverage companies to collaborate with celebrities and offer convenient at-home cocktail kits for consumers to enjoy.
- E-commerce
- E-commerce platforms can offer a wider selection of curated cocktail kits for purchase to cater to the demand for at-home bartending.
- Food and Hospitality
- Restaurants and bars can adapt to the growing demand for at-home bartending by offering their own cocktail kits or partnering with brands to create unique packages.
