Category
Lifestyle
Assisted Choices
Trend cluster
Category
Merchandise
Accessibility
At first elevated by exclusivity, tour merch is made readily available.
3.9
Trend score
Trend
What is the Merchandise Accessibility trend?
Merchandise Accessibility: As the obsession with tour merchandise continues, artists are creating extensive pop-ups and even partnering with traditional retailers in order to amp up distribution. In expanding the experience to include those not attending a particular event, such artists are providing fans with a means to communicate membership to a particular group in a meaningful, divergent way.
Trend themes
Themes within the Merchandise Accessibility trend
Three behaviours holding the trend together01
Accessible Merchandise
Pop-up shops and expanding distribution of exclusive merchandise makes it easier for fans to communicate membership to a particular group in a meaningful way.
02
Collaborative Retailer Partnerships
Collaborations between singers/tour merchandise and luxury retailers offer unique and upscale products to loyal consumers
03
Exclusive Pop Star Merchandise
Exclusive merchandise lines for pop stars continue to attract fervent fans, and the products can be diversified and branched out to appeal to other audiences.
Industry implications
What the Merchandise Accessibility trend means for industry
Where the trend changes the playbookFor
Retail
Creating and expanding pop-up shops and offering unique collaborations with pop stars and luxury retailers can create more business in the retail industry.
For
Music
Exclusive merchandise for popular tours has the potential to appeal to a wide and loyal consumer base via the rise of social media and pop stars permeating popular culture.
For
Fashion
Exclusive artist merchandise offers a unique opportunity for fashion brands to collaborate with music artists in order to produce one-of-a-kind pieces with high appeal.
Workshop question
How does your brand encourage a sense of community among consumers?
Trend signals
Trend signals for Merchandise Accessibility
Trend score 3.9 out of 10, from popularity 51%, activity 59%, freshness 8%.
Popularity51%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Merchandise Accessibility trend
5 featured examples from Jul 15 to Oct 13, 2016CategoryPop Culture
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
Fashion retailers will collaborate with popular musicians to offer exclusive merchandise to fans.
CategoryPop Culture
Rap Label Pop-Ups
Cash Money Records & VFILES Joined to Offer Apparel from Hip-Hop's Biggest Names
Fashion retailers partnering with record labels to sell exclusive artist merchandise, creating new revenue streams for both industries.
CategoryFashion
Worldwide Rapper Pop-Ups
Kanye West is Opening 21 of The Life of Pablo Pop-Ups Simultaneously
Incorporating pop-up stores into the fashion retail industry presents new ways to connect with customers and generate sales.
CategoryFashion
Luxe Retail-Singer Collaborations
Barneys New York Will Feature Justin Bieber's Tour Merchandise
The fashion industry has seen a growing trend of collaborations between celebrities and luxury retailers as they strive to adapt and remain relevant in a rapidly changing marketpl…
CategoryPop Culture
Impromptu Rapper Pop-Ups
Drake's New York Pop-Up Store Amassed Tons of Fans Despite Short Notice
With the rise of music streaming and social media, pop-up shops and limited edition merchandise offer a unique way for musicians and their fans to connect and generate buzz around…
