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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,206 more

Merchandise Accessibility

At first elevated by exclusivity, tour merch is made readily available

Implications - As the obsession with tour merchandise continues, artists are creating extensive pop-ups and even partnering with traditional retailers in order to amp up distribution. In expanding the experience to include those not attending a particular event, such artists are providing fans with a means to communicate membership to a particular group in a meaningful, divergent way.
Workshop Question — How does your brand encourage a sense of community among consumers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 37 Examples:
115,109 Total Clicks
Date Range:
Jul 16 — Oct 16
Trending:
Warm

Featured Examples

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