Barneys New York Will Feature Justin Bieber's Tour Merchandise
Riley von Niessen — July 15, 2016 — Fashion
References: shop.universalmusic & hypebeast
Justin Bieber's Purpose Tour merchandise has been selling out online and in pop-up shops all over the world. The collection already includes a number of graphic t-shirts, long-sleeved pieces, hoodies and accessories, however the pop star is expanding the range of the merchandise by adding an emblazoned leather jacket.
The jacket was created in collaborated with Barneys New York, reportedly marking the first time for the luxury department store to carry an artist's promotional clothing line. In addition to the pricey leather jacket, Barneys New York will offer jeans and the popular graphic t-shirts in its stores.
The Barneys senior vice president explained the company's decision to feature the Purpose Tour merchandise by saying, "It is the first time we’ve done it, but it felt right. It felt like something that would resonate with our customers, and that could sit seamlessly with the other brands we sell."
The jacket was created in collaborated with Barneys New York, reportedly marking the first time for the luxury department store to carry an artist's promotional clothing line. In addition to the pricey leather jacket, Barneys New York will offer jeans and the popular graphic t-shirts in its stores.
The Barneys senior vice president explained the company's decision to feature the Purpose Tour merchandise by saying, "It is the first time we’ve done it, but it felt right. It felt like something that would resonate with our customers, and that could sit seamlessly with the other brands we sell."
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