The Puma race car is a car you can’t sit in, touch or drive because it is made out of clothes—1,682 T-shirts, 88 pairs of jeans, 64 pairs of shoes and 31 belts, to be exact.
All together, the apparel used in the 14-foot Puma race car cost almost $64,000 USD, while the construction took five hours and eight employees. Modeled after the Formula One driver Kimi Raikkonen’s race car which is a Ferrari (as Puma is the Ferrari team’s official clothing sponsor), the Puma race car is displayed at the Puma Carnaby Street shop in London.
Why This Trend Is Growing
- Sustainable Fashion
- Disruptive innovation opportunity: Develop eco-friendly and recyclable racing apparel made from sustainable materials.
- Brand Collaborations
- Disruptive innovation opportunity: Partner with automotive companies to create race cars made from branded clothing, creating a unique marketing experience.
- Artistic Design
- Disruptive innovation opportunity: Explore the intersection of art and automotive by designing race cars using unconventional materials and techniques.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Merge fashion and technology to create innovative apparel for the racing industry.
- Automotive
- Disruptive innovation opportunity: Incorporate sustainable and unconventional materials into car design, focusing on eco-friendly and artistic racing experiences.
- Marketing
- Disruptive innovation opportunity: Develop experiential marketing campaigns that leverage creative uses of branded apparel and race cars.
