PUMA Studio Los Angeles is a Multi-Purpose Brand Campus in West Hollywood
Amy Duong — January 13, 2026 — Art & Design
References: westofwest
PUMA Studio Los Angeles is a four-story creative hub in West Hollywood designed by West of West to serve as a vertical campus and destination for design, prototyping, and cultural production. The building unifies showrooms, workspaces, libraries, media creation zones, material research areas, and workshops under one roof, creating a hybrid environment that supports both creative development and brand engagement. Terraced facades step back on upper floors and incorporate outdoor workspaces and planted zones that align with the scale of the surrounding neighborhood.
The layout is configured to encourage collaboration, with flexible spaces that transition between shared social zones and focused design areas. A sculptural wooden stair connects floors, acting as a central circulation spine that frames views and anchors spatial flow. Program areas include a luminous showroom with polished concrete floors and translucent screens, a moodier library and boardroom, and an in-house creative lab equipped with printing, sewing, and prototyping tools.
Image Credit: Toshihiro Makino
The layout is configured to encourage collaboration, with flexible spaces that transition between shared social zones and focused design areas. A sculptural wooden stair connects floors, acting as a central circulation spine that frames views and anchors spatial flow. Program areas include a luminous showroom with polished concrete floors and translucent screens, a moodier library and boardroom, and an in-house creative lab equipped with printing, sewing, and prototyping tools.
Image Credit: Toshihiro Makino
Trend Themes
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Vertical Campus Designs — Architectural designs are evolving towards vertical campuses that integrate diverse functionalities to maximize space efficiency in urban environments.
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Hybrid Creative Environments — There is a growing trend in creating hybrid environments that merge design, cultural production, and brand engagement for enhanced creativity and collaboration.
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Outdoor Workspaces Integration — Incorporating outdoor workspaces within creative hubs is on the rise, promoting well-being and sustainability by aligning with urban ecological scales.
Industry Implications
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Architectural Design — The architectural design industry can leverage innovations in creating vertical campuses that offer multifunctional and compact solutions for urban spaces.
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Creative Spaces Development — Developers of creative spaces are increasingly focusing on hybrid environments that blend functional workspaces with engaging brand experiences.
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Sustainable Urban Planning — Sustainable urban planning is embracing the integration of outdoor and green spaces into commercial and creative work environments, reflecting a shift towards environmentally conscious designs.
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