Yesterday, commuters traveling through the busy train station of Liverpool Street in central London got a big show-stopping surprise as hundreds of people broke into a synchronized dance routine.
This was an organized guerrilla dance act organized by T-Mobile for an advert which will debut on UK, Channel 4 and YouTube today. What a publicity stunt! Well done, guys.
Normally ‘Flash Mob’ acts are a type of freedom-of-expression act where people get together in public spaces at a set time to carry out some quirky action before leaving quietly to themselves a few minutes later. This has been seen before, like the ‘No pants subway ride’ or the ‘public freeze’ sessions where hundreds of people freeze for a minute before walking off again.
Let's keep an eye out for that happy-go-dancing ad, ey!
Guerrilla Flash Mob Campaigns
More Stats +/-
UFO Crash Publicity Stunts
Airplane Publicity Stunts
Erecting a 16 Tonne Ice Pop: Publicity Stunt Ends in Disaster
Guerrilla Musical Theater 2
36 Foot Urban Beach Balls
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.