Tired of looking at kitschy trailers? With labels like "Maria te quiero" or other religious slogans or tacky images of naked females, it was time trailers got a makeover. In Europe, they've made the decision to ad some glam to mobile homes, turning the distribution vehicles into sexy advertising tools 24 hours a day, 365 days a year.
Brands like Pepsi, Freitag and Pringles are already using this ad method to reach their European target markets. Since traditional communication media is getting saturated, creativity is the only way out!