laia martinell, Trend Hunter

laia martinell

laia martinell
Senior Trend Hunter

Potential

Occupation

Marketing freelance
Lisbon

Interests

Fashion
Design
Lifestyle

Stats

Trends (Posted): 33
Trends (Published): 25
Comments: 9

After seven years working as crazy in Marketing Departments of Bacardi, Agbar or LVMH, Laia moved to Lisbon and decided to establish on her own as a free-lance, collaborating with Barcelona's start up Marketing Agency HAVANA. Curiosity, alternative and unconventional are words that may define her… [Full Bio]

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laia martinell's Latest Trends

Plastic Surgery H2O - Aesthetic Water (GALLERY)

The fact that premium water is a rising trend is something we all know by now. It's evident in the proliferation of water lists at cool hot spots, as well the growing cobranding with fashion houses. There are liquid gold waters (for instance, Solán de Cabras with Loewe), ancient glacier water (10 Thousand BC) and designer water bottles (Voss, OGO,… [More]

Branded Cockroaches Infest NYC - Zoo York Guerrilla Campaign (VIDEO)

Do you want to know what true guerrilla marketing is all about? It does not have anything to do with the use of urban space as a billboard or placing thousands of stickers on urban furniture: that is already… [More]

Model Live Online Series - Buy What Models Wear

If you ever wondered how could you buy clothes appearing at your favourite TV series, now you can thanks to Vogue TV Model.Live series that combines a Big Brother' Spirit + the Fashion World + Online Buying.… [More]

Advertising With Aliens - Doritos Broadcast To The Cosmos

University of Leicester (UK) and Doritos (Frito Lay brand) have worked together to create and broadcast the first spot for aliens. Whether we think it's useless, certainly is quite fun and makes us wonder… [More]

Technology & Message- New Wave Computer By Carlos Katastrofsky

We are looking at a computer that artist Carlos Katastrofsky (Viena) has redesigned to make it our “object of desire”. He stands that today's hobby is to buy the latest gadget and forgeting about older devices that, even if they are still useful, they do not bring the excitement of latest innova… [More]

Urban Art & Music Flights - Vueling by MTV (GALLERY)

EasyJet was probably the first airline to use its aircrafts as giant brand billboards, and now it seems aerial advertising is starting to hit the skies hard. We have already seen Armani and Versace transform… [More]

Clawfoot Bath Turned Couch - Savon Love Seat

Flavor Design Studio has reconverted a gorgeous clawfoot bat tub into a comfortable couch. Now you can sit in the tub without getting wet! You can own this piece of cool furniture for $3,500. You won't… [More]

Flip-Flop Doormat - Havaianas Mat

Havaianas is a brand that keeps intriguing me thanks to their non-conventional promotions and PR activities. Since 1993 the brand has kept surprising the public by proposing trendy and cool flip flops,… [More]

Colour Ownership - T- Mobile Registers Magenta (GALLERY)

Deutsche Telekom, mother company for T-Mobile in Holland, has registered magenta at the European Brandoffice to prevent any other company in Holland from using this colour for their communication devices,… [More]

Contemporary Art In Airports - Troika's Digital Cloud Sculpture (VIDEO)

Recently discovered, "Cloud" is an amazing work of digital art from Troika (a multi-disciplinary art and design practice founded in 2003) placed in Heathrow Terminal 5, on the new British Airways first… [More]

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Comments

Pet Pods - Modern Interior Pet Design
This is so coool... i've been looking for a cat's bed that would not destroy so much the aesthetics of the house, and couldn't find it. it's great!

Viral Street Performers - Johan Lorbeer Hangs in Mid Air
yes, i really can't see the trick...

Chief Trend Hunter Turns 30 + Jeremy Gutsche and His Top 10 Trends
hey, happy birthday!! enjoy your steak ;)

iPod + Jamón (Ham) = iJAM
Turned to be a real success as a viral. In less than a month its web has received more than 350.000 visits and in Youtube already has 50.000 downloads worldwide. They are even going to send an iJAM to Steve Jobs! News about the iJAM even in serious spanish newspapers as El País.